PMA History

PMA was established almost 20 years ago with its primary commitment to always provide informed advice and guidance for breeders or finders of unique garden and glass house plants across the globe.

Production Nurseries and Growers rely on sourcing new varieties to stimulate the market as well as providing the competitive edge necessary in today's environment. Many, however, do not have the time, resources or even the knowledge to seek out and develop varieties independently. This is where PMA provides an invaluable service linking the needs of the breeder or owner of a new variety to the most appropriate grower satisfying their respective needs.

PMA deals with the most respected propagation nurseries across the country employing their services to assist with trials, bulking up of mother stock, tissue culture and distribution. PMA's renowned parent company Plant Growers Australia P/L, allows for efficient and speedy production and distribution of material at the early stages of product development.

Based in the country's biggest horticultural market, Melbourne, we travel extensively both home and abroad communicating to growers and breeders, setting up and assessing trials of new varieties whilst strengthening the network built around this select group of professionals. We feel this 'hands on', 'face to face' approach is critical to assuring as well as maintaining quality and reliable services as well as providing insights to the developments within the many varied market places open to us.

PMA's services do not end, however, with the selection, protection and placement of a new release in its chosen market. Assessments, recommendations and implementation of marketing strategies, including issues regarding presentation, distribution and advertising, are included in the service we supply to not only provide a smooth and notable introduction of a new product to consumers but to also encourage establishing long term recognition by 'branding' ensuring continued commercial viability.