PMA History

Plants Management Australia (PMA) is an Australian owned horticultural licensing and marketing company which manages the protection and introduction of new plant varieties across the globe. PMA represents independent plant breeders by taking their plant from concept to consumer. In today's competitive horticultural industry an experienced agent can maximise the financial rewards of a new variety and ensure a royalty stream for many years to come. We provide a smooth and noteworthy introduction to the marketplace whilst establishing long term recognition to ensure continued commercial viability.

PMA guides plant breeders through the entire marketing process from initiating intellectual property protection, trialling, growing, advertising and distributing a new variety. Varieties managed by PMA today include top selling perennials, ornamental trees and shrubs and unique Australian natives.

Established in 1992, PMA's primary commitment has always been to provide professional guidance for breeders and finders of unique garden plants. Purchased by the current owners in 2001 who could see the potential, PMA has flourished in recent times growing in turnover, staff, client numbers and services. Our team is experienced, knowledgeable and passionate about horticultural marketing. We travel regularly to visit breeders, growers and network partners in order to foster relationships, maintain quality control and explore new opportunities for our plants. We pride ourselves on open and honest communication and transparent systems.

At PMA we have a grand vision for the future, but believe our success has emerged from our model of looking after our core business first and developing innovative complementary services around that. The key to our success is our commitment to our breeders and new developments must support them. We also truly value the creative, flexible and dynamic work environment fostered by our great staff.

At PMA we are proud of our achievements and very excited about the future