The Team

Our team at PMA represents a diverse range of experience, knowledge and passion within the horticulture industry. We value communication with all our clients and aim to be open and honest at all times. We appreciate the many years of effort that is behind every new plant and strive to do our best for each individual breeder.

PMA staff travel regularly to visit breeders, growers and other network partners in order to maintain relationships, maintain quality control and explore new opportunities for our plant varieties.

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Chris Sargent
General Manager

Chris has been involved in the horticulture industry for nearly 20 years. Beginning his career in Hobart, Tasmania, he has lived and worked within Europe which has given him a true understanding of what is required for success in international markets. Chris has spent time in both retail and wholesale sectors of the industry. This experience has given him a solid foundation in the world of Plant Licensing and Intellectual Property Rights.

Chris has also completed a Diploma of Business Management at the Australian Institute of Management in Melbourne. He is a continuing member of the Australian Institute of Management (AIM). This has provided him with the skills to ensure PMA continues to grow into the future breaking into unexplored markets whilst still serving the best interests of existing clients.

Chris prides himself on his open and honest communication skills and building strong relationships with breeders, growers and agents both on domestic and international stages.

Contact Chris to discuss the potential of your new plant variety.

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Amanda Mackinnon
Office Manager

Amanda has over 15 years experience in the teaching and customer services sectors. Prior to her employment with PMA, Amanda worked as a teacher across many grades and schools, both in Australia and overseas. Amanda's outstanding ability to organise large departments and client needs has given her solid people skills and the ability to successfully administer the day to day running of a busy organisation. Amanda utilises her written skills on PMA's marketing materials and reporting back to breeders on developments relating to their varieties.

Amanda has completed her training to becoming a QP and now conducts full PBR applications and trials on site at PMA. Amanda liaises regularly with the PBR Office on behalf of our breeders.

Contact Amanda for further details on PBR applications and for marketing information.

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Tania Hoffmann
Administration Assistant

Tania has 20 years experience in office administration and account procedures and before PMA worked for the Tasmanian Building and Construction Industry Training Board for 10 years. In her previous employment she has obtained valuable experience in all aspects of office work including excellent communication and organisational skills.

She now utilises these skills with PMA to coordinate the distribution of contracts, all accounts and invoicing requirements and general administrative duties.

Contact Tania for more information regarding contracts, for a current catalogue or to discuss your account requirements.

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Danielle Black
Graphic Designer

Danielle is an awarded graphic designer and has had 8 years in the print/graphics industry. She has freelanced for leading design houses while running her own successful design business.

Her background is predominantly print design but has expanded her skills to include multimedia. She completed her training at RMIT - the International Centre of Graphic Technology.

Danielle understands the needs of her clients while designing a product to stand out among its competitors in the market.

Contact Danielle

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Naomi Parkes
Graphic Designer

Naomi is an inspired, young graphic designer and illustrator. Having studied graphic design and digital art in college, she went on to complete a Diploma of Graphic Design through the Polytechnic Institute. During this time she received notable entries in national student design competitions and furthered her design skills. She has been an active member of the local design community for three years and has been mentored by Tasmania's best designers.

After joining the team at Plants Management Australia, Naomi has quickly developed a passion for plants and utilising her skills to showcase PMA's plants in the best possible light.

Contact Naomi

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Joe Chelkowski
Web / Multimedia

Prior to joining the team at PMA, Joe has steadily honed his web and multimedia skills as a freelance designer. He enjoys the challenge of keeping pace with ever changing technologies and is committed to a high quality of design that incorporates up-to-date standards with effortless functionality.

Joe has completed a diploma in Graphic design/ Multimedia and also has a Bachelor of Fine Art.

Contact Joe

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