PlantHaven - Pioneers in New Plant Introductions

PlantHaven®, Inc was founded by Geoff and Maureen Needham in January 1997 in response to a growing demand from plant breeders for good advice and representation in the North American market. PlantHaven is an independent agency assisting plant breeders worldwide in bringing their new plant varieties to market.

Our overall objective is to help the industry perceive the superiority and profitability of a PlantHaven-managed plant. Our cultivars undergo nationwide testing and trialing ensuring consistency and plant worthiness in our different climate zones.

PlantHaven manages a number of key crops from PMA which are doing well in North America. We very much value our business relationship with PMA. Not only is PMA offering PlantHaven great plants but they are good partners with marketing and technical support.

PlantHaven has built an impressive catalog offering more than 700 new varieties from more than 80 genera in commercial and landscape evaluation trials at appropriate locations in North America. And, we collaborate with like businesses internationally like PMA towards the goal of simultaneous worldwide new variety testing, protection and marketing.

Geoff and Maureen Needham - PlantHaven

Plants For Europe Limited (PFE), based in East Sussex, England, is the leading specialist independent plant breeders' agent operating across the whole of the European Union. Owned by Graham Spencer, a qualified marketer who has been working in horticulture for 22 years, PFE works closely with PMA on several plant projects. PFE's role includes managing European trials, EU PVR applications, licensing, royalty collection and supporting growers with marketing and promotion. PFE is active across the European Union, a union of 27 nations that is home to 500 million people, as well as in nations that supply plants into the EU, such as Israel, Turkey and some African nations.

Graham says: "The relationship between PFE and PMA has to be one of the closest in our industry. We have very open communication (often talking to each other 'live', in spite of the time zone difference!) and always put the interests of the breeder at the heart of what we do. PMA has charged PFE with European management of some fantastic plants from Australian breeders, such as Euphorbia Ascot Rainbow and Lavandula With Love - it is a complete privilege to work with such great plants."

Graham Spencer - Plants For Europe Limited

Hortis Holland takes care of the protection of all your intellectual property: from trademarks to logos, from designs to patents and from new products to new plant varieties. The protection of these property rights plays a vital role in the present-day world of marketing and business management. Hortis Holland is the first office in the Netherlands that deals with plant breeders' rights. "Our company brings together legal knowledge of plant breeders' rights and practical knowledge about the marketing of new varieties. Hortis Holland has been active in this field since 1997. We help a large number of clients to bring their varieties to the market."

"We have had a successful partnership with PMA over many years. We represent and introduce many of their varieties in Europe. At the time of writing we have around 100 successful PMA products in our portfolio. Based on the good experiences we hope continue working together in the coming years. The shared knowledge and support in many countries of our two companies can be invaluable for breeders that want to commercialize their product globally."

- Hortis Holland