Innovators in global plant introductions since 1992. Servicing the best interests of breeders and finders of new plant varieties across the globe.
About UsPMA was established almost 20 years ago with its primary commitment to always provide informed advice and guidance for breeders or finders of unique garden and glass house plants across the globe. Production Nurseries and Growers rely on sourcing new varieties to stimulate the market as well as providing the competitive edge necessary in today's environment. Many, however, do not have the time, resources or even the knowledge to seek out and develop varieties independently. This is where PMA provides an invaluable service linking the needs of the breeder or owner of a new variety to the most appropriate grower satisfying their respective needs. PMA deals with the most respected propagation nurseries across the country employing their services to assist with trials, bulking up of mother stock, tissue culture and distribution. PMA's renowned parent company Plant Growers Australia P/L, allows for efficient and speedy production and distribution of material at the early stages of product development. Based in the country's biggest horticultural market, Melbourne, we travel extensively both home and abroad communicating to growers and breeders, setting up and assessing trials of new varieties whilst strengthening the network built around this select group of professionals. We feel this 'hands on', 'face to face' approach is critical to assuring as well as maintaining quality and reliable services as well as providing insights to the developments within the many varied market places open to us. PMA's services do not end, however, with the selection, protection and placement of a new release in its chosen market. Assessments, recommendations and implementation of marketing strategies, including issues regarding presentation, distribution and advertising, are included in the service we supply to not only provide a smooth and notable introduction of a new product to consumers but to also encourage establishing long term recognition by 'branding' ensuring continued commercial viability.
The Team at Plants Management AustraliaOur team at PMA represents a diverse range of experience, knowledge and passion within the horticulture industry. We value communication with all our clients and aim to be open and honest at all times. We appreciate the many years of effort that is behind every new plant and strive to do our best for each individual breeder. PMA staff travel regularly to visit breeders, growers and other network partners in order to maintain relationships, maintain quality control and explore new opportunities for our plant varieties.  Chris Sargent Manager Chris has been involved in the horticulture industry for nearly 20 years. Beginning his career in Hobart, Tasmania, he has lived and worked within Europe which has given him a true understanding of what is required for success in international markets. Chris has spent time in both retail and wholesale sectors of the industry. This experience has given him a solid foundation in the world of Plant Licensing and Intellectual Property Rights. Chris has also completed a Diploma of Business Management at the Australian Institute of Management in Melbourne. He is a continuing member of the Australian Institute of Management (AIM). This has provided him with the skills to ensure PMA continues to grow into the future breaking into unexplored markets whilst still serving the best interests of existing clients. Chris prides himself on his open and honest communication skills and building strong relationships with breeders, growers and agents both on domestic and international stages. Contact Chris to discuss the potential of your new plant variety.  Amanda Mackinnon Office Manager Amanda has over 15 years experience in the teaching and customer services sectors. Prior to her employment with PMA, Amanda worked as a teacher across many grades and schools, both in Australia and overseas. Amanda's outstanding ability to organise teaching departments and student needs has given her solid people skills and the ability to successfully administer the day to day running of a large organisation. Amanda coordinates the PBR applications, all accounts and royalty payments, and advertising. Contact Amanda to discuss your account needs or marketing and advertising requirements.  Tanya Freeman Administration Assistant Tanya has over 10 years experience in Medical Office Administration and Management. Before PMA, Tanya worked in Radiology and Cardiology both in a private practice and major hospitals. Managing an office within these departments required exceptional communication and organisational skills. Tanya now utilises these skills to co-ordinate the daily administrative needs of PMA including the distribution of contracts and collection of breeder information. Contact Tanya for more information regarding contracts or for a current catalogue.  Danielle Black Graphic Designer Danielle is an awarded graphic designer and has had 8 years in the print/graphics industry. She has freelanced for leading design houses while running her own successful design business. Her background is predominantly print design but has expanded her skills to include multimedia. She completed her training at RMIT - the International Centre of Graphic Technology. Danielle understands the needs of her clients while designing a product to stand out among its competitors in the market. |